Sales And Marketing Management


In the highly competitive marketplace, there is an increasing pressure to implement an effective sales and marketing strategy to maximize the sales force effectively. The elements that define a successful sales and marketing strategy are influenced by the area of practice. The pharmaceutical companies invest a huge sum in the development of their products, therefore gaining the revenue out of them is important. Sales and Marketing Management involves drafting new and inspiring strategies to promote the commercialization of the products.

WorkSure® works with the healthcare companies to optimize their marketing activities before, during and after product launch. We develop and design promotional inputs to improve the visibility and reach of the product, provide guidance in KOL management and scientific activities. We also prepare strategies and communications to bridge the gap between the sales team and the health care professional. We support in providing scientifically validated communications and strategies for better delivery of information to the healthcare professionals.

Sales and Marketing Management capabilities of WorkSure® include:

Market & Channel Consulting


Market Technology Consulting


Product Marketing


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Product Launch


WorkSure® has been an important part of many product introductions across globe & helped in generating long-term plan which shapes a product’s true market potential and dramatically increase its lifetime economic value.


Publication Support


Our medical writing team has experience across all therapy segments including cardiology, nephrology, ophthalmology, oncology, immunology, neurology, psychiatry, orthopedics, pediatrics, diabetes & many more.



Promotional Literature


We offer following services


Patient/Public Education Material


We combine deep knowledge & understanding of patients’ healthcare experience with insight into their mindset and behaviour to create highly effective patient education/ awareness initiatives and loyalty programs.