Sales And Marketing Management

 

In the highly competitive marketplace, there is an increasing pressure to implement an effective sales and marketing strategy to maximize the sales force effectively. The elements that define a successful sales and marketing strategy are influenced by the area of practice. The pharmaceutical companies invest a huge sum in the development of their products, therefore gaining the revenue out of them is important. Sales and Marketing Management involves drafting new and inspiring strategies to promote the commercialization of the products.

WorkSure® works with the healthcare companies to optimize their marketing activities before, during and after product launch. We develop and design promotional inputs to improve the visibility and reach of the product, provide guidance in KOL management and scientific activities. We also prepare strategies and communications to bridge the gap between the sales team and the health care professional. We support in providing scientifically validated communications and strategies for better delivery of information to the healthcare professionals.

Sales and Marketing Management capabilities of WorkSure® include:

Market & Channel Consulting

 

Market Technology Consulting

 

Product Marketing

 

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Product Launch

 

WorkSure® has been an important part of many product introductions across globe & helped in generating long-term plan which shapes a product’s true market potential and dramatically increase its lifetime economic value.

 

Publication Support

 

Our medical writing team has experience across all therapy segments including cardiology, nephrology, ophthalmology, oncology, immunology, neurology, psychiatry, orthopedics, pediatrics, diabetes & many more.

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Promotional Literature

 

We offer following services

 

Patient/Public Education Material

 

We combine deep knowledge & understanding of patients’ healthcare experience with insight into their mindset and behaviour to create highly effective patient education/ awareness initiatives and loyalty programs.

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