Med-Digital solution is shaping the future for pharmaceutical marketing

‘Digital’ has become an important part of the everyday life. Digital healthcare plays a key role in the overall business strategy, and is going to change the world dramatically, affecting all businesses and modes of life. The fastest pace of technological and medical advancement, increase in healthcare spending and the needs of a growing and aging global population makes it a major sector in its own right. Most of the life sciences and technology companies plan to increase their investment in digital healthcare.

Digital healthcare is the intersection between two giant sectors- life sciences and technology. Healthcare information search is one of the most common online activities among internet users of all ages. Pew Research found 72% of patients use internet to search for information on hospitals, doctors and medical treatments. The presence of interactive digital communications is necessary in order for the pharmaceutical companies and Health service providers to ensure full relevance and profitability. The web and mobile technologies have the potential to both deliver personalized and culturally-tailored communications that are widely used and highly-trusted by consumers. Various digital platforms are linking online professional and patient communities and helping them adapt to increase usage of mobile, social media for medical information.

Physicians prefer to conduct easy tasks such as information-checking on mobile devices, while leaving more complex activities like CME for completion on their PCs. But improvement in mobile browsing capabilities and introduction of IPADs, tablets, smart phones etc. physicians have started using them for more advanced activities than just reference purposes. Physicians are no longer limited to in-person details for information and updates on pharmaceutical products, but can easily seek out this type of information at any time through various medical information digital platforms. In light of this, pharmaceutical companies are also offering clinician online customer services such as customer service portals, live video presentation, interactive detailing and e-sampling. Sales team is also “digitalizing” its in-person visits with tools such as tablet PCs, IPADS etc.

To have an effective content marketing strategy, healthcare companies must have a comprehensive, written plan for success. There are some businesses that are very innovative in terms of digital advancement, but lack of good case studies of digitalisation in the pharmaceutical sector limits the use. Some organisations are trying to understand the true value of digital while others are integrating it into the wider marketing strategy. Despite these barriers, healthcare marketing cannot be overlooked.

The traditional one way relationship in healthcare system will change to two way relationship exclusively with help of digitalization on this sector. Digital Marketing in any sector is a more cost-effective and less time consuming method to communicate with customers compared to traditional marketing. Digital marketing allows pharmaceutical marketers to use data to create more strategic engagement with prescribers and physicians.

WorkSure® is a Med-Digital solution provider and work as Medical knowledge and technology partner to all healthcare industries. WorkSure® brings in a unique capability of world class Medical services along with IT infrastructure, and is involved in developing various interactive digital platforms for doctors and patient education. WorkSure® IT based products helps improve qualitative healthcare, while managing large databases for doctors and patients to have easy and quick interactions. Various digital interaction platforms and medical information transfer systems help easy flow of information for industry, physicians as well as patients.

Knowledge about medico legal issues for a treating doctor: Mandatory social responsibility

The right to healthcare requires ensuring that appropriate physical health services are available without discrimination and are accessible, acceptable and of good quality. Medico legal case (MLC) is a case where besides the medical treatment; police investigations are essential to fix the responsibility regarding the present condition of the patient. MLCs are cases of trauma, ailment or infection where the attending doctors require legal knowledge and shall understand the right to healthcare of patient. Cases of accidental deaths, dead on arrival, unnatural events, fire arm injuries; mental illness, physical injuries and poisoning under suspicious circumstances are some examples of MLCs.

MLCs are an integral part of medical practice that is frequently encountered by medical officers, causality medical officer, in-charge ward. The decision to label a case as MLC should be based on sound professional judgment after taking a detailed history and thorough clinical examination. Case of discharge / transfer/ death under suspicious circumstances must be reported to the police & nearest of kin whenever such MLCs are brought to the notice of attending doctor for treatment. Also, police should be informed immediately by the Medical officer on sudden death of the patient after admission to the hospital especially when the cause of the death is not known.

Legal formalities restraints of the institutions or hospital shall not stop them from providing basic medical treatment. The treating doctors shall have point to point knowledge of medicines related MLCs and even law of the state and country. There are various types of medico legal cases registered against medical professionals which include failure to preserve the necessary samples for subsequent examination, releasing the dead body of a patient in a criminal case without inquest and Post- Mortem or carelessness/negligence towards the patient. Generally legal problems start with controversy revolving around the duties and rights of doctors. The healthcare professionals, allied themes and the lawyers are engaged collectively in legal advocacy to ensure the protocols and procedures utilized at health.

There are differences in the legal procedures being followed by different states. In non­-entitled cases, after the initial stabilization, the patient may be transferred to the nearest hospital and by ambulance. To realize the right to healthcare of survivors, health professionals must be trained to respond appropriately to their needs, dignity and autonomy of each survivor.

Law is common to all; knowledge about medico legal issues is not optional for a treating doctor but a mandatory social responsibility. It is important to handle such cases to facilitate social and legal justice. A doctor has a right to refer the patient to other facility to maintain regularity of the treatment if required. In addition, he/she also has the right to turn away before commencing medical treatment. But it is necessary to provide basic minimum care to the patient when some emergency occurs and he/she can also ask for written refusal letter if the patient does not want follow what has been advised.

Doctors should register MLCs whenever they are in doubt to determine the medico legal implications. He/she should maintain the complete records of the patients including the personal details, history, examination and treatment of the MLC patient. It is advisable to follow the legal aspects to avoid embarrassment in the court of law due to the lack of knowledge and awareness regarding MLCs and their practices.

WorkSure® offers MLC products to help medical fraternity through increasing awareness. The products continuously helps the doctors, lawyers & private nursing home by providing reader friendly information about the commonly encountered situations within medical legal domain. We also provide valuable guidance to protect you from all the medico legal complications in day to day clinical practice.

Med-Digital initiatives are now serving as knowledge reservoirs of education for healthcare

The phenomenal change of the digital world during the last few decades has revamped the thinking and learning capability drastically. Healthcare system is adequately influenced by digitalisation and thereby prompting a need to change traditional patient education based on paper and vocal methodology to an active audio-visual digital system. Although, conventional tactics such as conferences and face-to-face details are still important tools when marketing of devices and drugs are concerned. In this era of digitalization, physicians need to update themselves, possibly by digital education programs like turning online to resources for continuous medical education (CME), retrieving patient education materials, viewing guidelines etc.

The Internet has been a key factor in driving globalization in recent years. It provides easy convenience to learn, update, and communicate among patients, families, and health providers. Digital platforms can also evaluate the impact of internet-based programs on health events, promotion, and consumer fulfilment. With the help of digital discoveries, the treatment outcome in patients has fairly improved..

Besides e-services, telehealth has also increased practice alternative for providers. Telehealth encompasses a broad variety of technologies and tactics to deliver virtual medical, health, and education services. Telehealth is now more commonly used as it describes the wide range of diagnosis and management, education, and other related fields of healthccare. These include, dentistry, counselling, physical and occupational therapy, home health, chronic disease monitoring and management, disaster management and consumer and professional education.

One of centered digi platform, YouTube is found to offer many advantages over self-publication, mainly in terms of scientific simplification, increased audience attraction, identitibility, and analysis. In context to the transitory awareness seen in most YouTube content, the channel is gaining non-stop popularity. YouTube’s broadcast mock-up distributed aspects of the connection between educators and their learners, thereby restrictive its use for more purposeful activities, such as to continuing patient medical education.

The National Health Services (NHS) Commissioning Board, in 2013, launches its new integrated customer service policy. According to the new service utilises which include the full range of channels like web, telephone, apps etc to offer access to information to support precision, involvement and communication. Digital health services have verified benefits in informed choice, shared result making and patient contribution.

Also patient education has an important role to play in management of chronic health. Many recent studies, in patients with multiple chronic diseases, demonstrated that efficient patient education can result in improved clinical outcomes and also minimise the utility of critical medical care services. Computer based education plans have been shown to improve disease-specific information which also helps in self-management. Increasing patient curiosity in using computing, development of technical capabilities of Personal Digital Assistants (PDA), effectively provide a possibly attractive tool for patient education. PDA is now getting a high class acceptance for both patients and clinicians as an interactive patient-education tool.

Different elements in society are now taking an advantage of digital technology to craft beneficial relationship. Each and every element in the multifaceted system of health care and medical guidance can thus be easily connected, and involve the patient in the heart of care and the trainee’s in progress relationship to the patients to focus them on education.

WorkSure® is a Med-Digital Marketing company who work as Medical knowledge and technology partner to all healthcare industries. WorkSure® brings in a unique capability of world class Medical services along with IT infrastructure, and is involved in developing various interactive digital platforms for doctors and patient education. WorkSure® IT based products helps improve qualitative healthcare, while managing large databases for doctors and patients to have easy and quick interactions

Application of Pharmacoeconomics for better informed decisions in Health Care System

Pharmacoeconomics (PE), a sub discipline of health economics, evaluates the behaviour of individuals, firms, and markets relevant to the use of pharmaceutical products, services, and programs, and with the focus on the costs (inputs) and consequences (outcomes) of that use. In other words it identifies, compare and measure the cost and value of one pharmaceutical drug or drug therapy to another. In broad term, it teaches the three basic outcomes i.e. clinical, economic, and humanistic to be considered in drug therapy.

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Crf designing : challenging step in clinical data management

According to ICH guidelines for GCP, CRF can be defined as a printed, optical or electronic document designed to record all of the protocol required information to be reported to the sponsor on each trial subject. CRF development is one of the most crucial steps in Clinical trials as it preserve and maintains quality and integrity of data. CRF design should be standardized to address the needs of all users such as investigator, site coordinator, study monitor, data entry personnel, medical coder and biostatistician.
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Regulatory Medical Writing: Providing quality standard scientific documents

The current global scenario recognizes regulatory medical writing as a tool to for developing authenticated documents related to products undergoing clinical trial. The purpose of regulatory medical writing is to offer the highest quality scientific documents for fulfilling the requirements of particular audience. Regulatory medical writing has grown complex with the introduction of new requirements for drug approval.

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Medical Writer: Building science for healthcare community

Medical writing is the process of writing scientific or regulatory document by specialized writers known as the “medical writers”. Medical writers might not be the real scientists who did the authentic research, but work with the physicians / scientists concerned in the creation of data, and thereby assist to present that data in appropriate and clear way. The importance of good medical writing must not be ignored as science depends on clarity and accurate reporting, otherwise meticulous research can appear imperfect if poorly presented.
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Medical Affairs Consulting Services A ladder to Expertise, Skills for Product Launch

Medical Affairs has originally emerged as a reaction because of increasing pressure from regulators to separate medical and commercial functions. Companies have been experiencing increasing internal demand to focus on generation and development of new products rather than managing products after FDA approval. Thus medical affairs has evolved into a separate medical organization that often sits within development organizations but primarily works on post approval activities and has both the scientific and clinical expertise to support commercial products.
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Managing KOL relationships helpthe strategic solutions for the new and existing medical therapies

The current competitive environment demands tactful management of most respected and skilled physicians by the healthcare organisations. Hence each healthcare organisation is making an ardent effort to ensure that no stone remains untouched. The fact of matter is not only true for the health care industry, but also for pharmaceutical companies. It is indeed a challenging task for the pharma companies too who are looking for key opinion leaders (KOLs) to assist them in exploring, launching, and promoting new drugs. KOL’s provide important information on disease condition and patient medication regimen.
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Clinical trials translate fundamental research into medical care

Developing a new medicine is a sophisticated and complex task which initially begins with the understanding of disease or condition as thoroughly as possible. At first, the researchers conduct studies in cells, tissues and animal models to determine whether the disease or condition can be influenced by new molecule. After that clinical trials establishes new molecule (IND) as a drug and also provide information that how drug acts on underlying diseases.
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