Medical coding: Correctly classify the medical terminologies during Clinical Data Management

Clinical data management comprises distinct process encompassing development and execution that is used in order to save, deliver and enhance the data/information in clinical research arena. Large amount of data is generated during the clinical trials which are recorded by medically qualified experts or investigators. Since many of the clinical trials are multi-centric, it is very obvious that investigators of diverse ethnic background are involved in the study which may leads to the recording of clinical data or medical data in different fashion.
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Clinical Data Services: An Approach to Centralize Innovative Research Strategies

Clinical trials generate an extensive amount of statistical data. With the increasing complexity of segregated data collection, it is imperative to have an effective system to manage and to statistically analyse the data to produce end result. Clinical data management system (CDMS) is used for this purpose.Clinical data management (CDM) includes database entry, verification, quality control and validation of the clinical trial data.

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Medical Marketing: The Scientific Foundation of Market Promotion

Medical-marketing or pharma-marketing is a term used for implementing the advertising strategies by pharmaceutical/biotech/medical device organizations for the promotion of their brands and products and meet the sales target. Besides, it also helps to regularly update the pharma-healthcare professionals about safe and effective use of the new drugs and devices available in the market.

A pharmaceutical sponsors who invests a huge amount on discovering a drug, expects monetary profit in return. Well planned marketing strategies and enthusiastic sale is required to promote the product in market which fetches corporate profit to the sponsor.
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