Medical communication is the process of sharing medical education between pharmaceutical companies, physicians and other healthcare professionals. It plays a vital role in raising awareness of medicines. Medical communication is essentially carried out by medical communication agencies. Medical communications agencies are also referred to as medical education agency or ‘MedComms’ agency.
WorkSure®, a medical communications agency, offer expert consultancy services to the pharmaceutical companies by suggesting measures for dissemination of clinical data, providing guidance on how to educate their customers about new therapies and organizing campaigns for drug promotion.
Continue reading Medical Communication is also crucial for improving clinical care
Medico Marketing involves promotion of pharmaceutical products. It facilitates to continuously update physicians, nurses and pharmacists regarding the safe and effective use of medicines. Medico marketing encompasses activities by medicos or organizations to actualize markets for pharmaceutical care.
The World Health Organization defines pharmaceutical promotion as “all information and persuasive activities executed by pharmaceutical manufacturers and distributors, attempting to affect the prescription, supply, purchase, and/or use of medical drugs”.
Continue reading Medico-Marketing shall avoid misleading advertisements and disease mongering
Risk Evaluation and Mitigation Strategies (REMS for US FDA) and Risk Management Plan (RMP for EU) are two main risk management strategies required for medicinal and biological products to ensure that the benefits of a drug or biological product outweigh its risks without creating an undue burden on the healthcare system.
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